For
Immediate release 11/03/2010
Dulux
Trade MSA British Rally Championship officially launched
The
official launch of the Dulux Trade MSA British Rally Championship
took place at the headquarters of Dulux Trade in Slough on Tuesday.
The
event was attended by both British Rally Champion and 2009 Pirelli
Star Driver Keith Cronin and British Teams Rally Champions Pirelli
TEG Sport. Keith was joined by new co-driver Barry McNulty,
while the co-driver of a second TEG Sport run car, Julian Wilkinson
accompanied the 2008 Pirelli Star Driver Adam Gould, as its
driver Alan Cookson was forced to miss the event owing to business
commitments.
Dulux
Trade Marketing Director Steve Snaith was joined by several
members of his team along with staff from other departments,
who all braved chilly weather conditions to cheer in the new
partnership
Between
posing for photos with the assembled staff and drivers he said,
“We are delighted to be sponsoring the UK’s leading
rally championship as Dulux Trade is a leading brand all about
high quality, high performance products, exactly the qualities
of the British Rally Championship."
The
staff had been encouraged to attend in red, white and blue,
with the most appropriately patriotically attired person winning
a ride with the reigning British Rally Champion. Winner Jenny
Perks from the Purchasing department said, “I've never
been in a rally car before so even though we only drove round
the block it was quite an experience.
Greenlight
Television was on hand to record the moment for the Sky Sports
Championship preview programme which will be broadcast on Sunday
28th March at 18.30, followed on Monday 29th at 18.00 by coverage
from the opening round of the Dulux Trade MSA British Rally
Championship, International Bulldog Rally North Wales.
For
more information on the Dulux Trade MSA British Rally Championship
visit www.rallybrc.co.uk
ENDS
Notes to editors:
ICI Paints AkzoNobel is the world’s leading decorative
coatings company and number one in the world for decorative
paints and performance coatings. Its portfolio includes market-leading
brands such as Cuprinol Trade, Dulux Trade, Glidden Trade, Hammerite,
Polycell Trade, and Sikkens.
ICI Paints AkzoNobel is continuously working to develop new
and differentiated products and services to meet customer needs,
and is the leader in environmental sustainability. Experts in
colour with an unrivalled colour range, the company ultimately
offers specifiers, contractors and decorators the support they
need to do a great job.
The company’s leadership in formulation science, combined
with its commitment to improve the environmental footprint of
its products throughout their life cycles is the perfect combination
for the journey ‘Step Towards Greener’. Although decorative
coatings contribute less than two per cent of the total amount
of VOCs emitted in the UK, ICI Paints AkzoNobel is at the forefront
of implementing the new regulations regarding VOCs which will
come into force in 2010.
